Last week, I was required to finish creating my magazine article and start work on the email outlet of the campaign, as well as iron the T-shirt design onto a T-shirt and fit the badge designs into three bade cases. I worked on my magazine article during the free periods I had on Monday and continued working on it through to Wednesday in free periods and in lesson, to which point I had just about finished it. I then decided to move on to creating my email outlet for the campaign as I only had two more days to hand the entire campaign in for marking and started to feel pressured to get everything completed and handed in as a result, therefore I worked a solid hour or two on it to get it to the standard I wanted it at and looking the way I intended it to look in my treatment.
Fortunately, it only took me an hour to two hours to create the entire email outlet as my confidence and ability to navigate around Photoshop and find the appropriate tools needed for the product had immensely improved over the last few weeks due to the experimentation and practice I carried out on other campaign products and my own graphics (as discussed in previous blogs).
Fortunately, it only took me an hour to two hours to create the entire email outlet as my confidence and ability to navigate around Photoshop and find the appropriate tools needed for the product had immensely improved over the last few weeks due to the experimentation and practice I carried out on other campaign products and my own graphics (as discussed in previous blogs).
Regarding the T-shirt and badge elements of my campaign, I printed three small images of my badge design and placed them into three badge cases I purchased from the art shop in Richmond, which were completed on the Thursday night and ready to hand in the next day. Regarding the T-shirt design, I took the T-shirt design and a plain white T-shirt to "Jack's" printing shop in Darlington to get the design professionally ironed onto the shirt in order for the outcome to look as professional and effective as possible, as when I tried to iron the design onto a T-shirt myself, it ended up looking unprofessional and tacky and started to peel, therefore I felt it would be better to get it printed elsewhere. However, the earliest the printing process would be completed and ready to take away is today (Monday), therefore I intend to pick it up from the shop during today's lunch break and present it to the focus group I'm going to conduct in Wednesday's lesson.
Regardless, I uploaded the T-shirt and badge design onto Moodle with the three other campaign products as I felt it would be necessary to do so in order for the examiner to physically see both designs as well as their physical form on the T-shirt and badges. Here is a screen dump of the finished badges.
Regardless, I uploaded the T-shirt and badge design onto Moodle with the three other campaign products as I felt it would be necessary to do so in order for the examiner to physically see both designs as well as their physical form on the T-shirt and badges. Here is a screen dump of the finished badges.
On Friday the 11th March, we were required to hand in all our completed campaign products by the end of the lesson at 16:10pm. Although I felt pressured in that I decided to make further finishing touches to my magazine article in the lesson in order to get each element of the article to the standard I wanted it at, e.g. I felt the the positioning of the text and the title, as well as the quotes extracted from the article itself and the colour/stroke of each quote and finding a background design to be placed behind the quotes using the text wrap tool (in the end I used an image of blood drops from Google to place behind each quote), needed to be altered slightly, I managed to upload all five of my completed products onto Moodle by the end of the lesson for marking, therefore I feel satisfied with the fact that I was successful in getting the products finished and handed in to the standard I wanted them at and everything ran smoothly and according to plan. These are my products in their completed form.
Magazine cover.
Magazine article.
Poster.
Viral advertisement - email.
T-shirt design.
Badge design.
For the remainder of the week, we are required to conduct focus groups with several peers in the class in order to gain constructive criticism, both positive and negative, regarding the campaign to determine how effective it is in terms of appealing to the target audience of teenagers aged 16-19, and ways in which the products could be improved, which may result in slight alterations such as a different colour scheme, a different font, alternate positioning of text, brightness/contrast of imagery, or may even result in the creation of an entirely new product altogether or another photoshoot. As a result of the focus group, I hope to gain useful feedback regarding factors such as the ones mentioned, e.g. different colour schemes, different font, alteration of the brightness/shadows of the imagery etc, to aid me in making my campaign or a particular product even more effective than it already may be.
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